Bothell, Washington
June 18, 2002
EDEN Bioscience Corporation (Nasdaq:EDEN) today announced
that its Board of Directors has appointed Dr. Rhett R. Atkins as
EDEN's President and Chief Executive Officer, effective June 24,
2002.
Atkins, who has also been elected to the company's Board of
Directors, has more than 27 years of experience in the strategic
marketing and sales of agricultural chemicals.
"Rhett offers EDEN tremendous depth in agricultural product
development and marketing experience," said Dr. William
Weyerhaeuser, chairman of EDEN's board of directors. "We are
confident that we are bringing on an industry veteran who will
continue to drive EDEN's focus on building grower adoption of
Messenger."
Dr. Atkins spent ten years overseeing national sales, marketing,
and product development at Micro Flo, a Lakeland, FL.
manufacturer and formulator of agricultural chemicals. Atkins
was instrumental in repositioning Micro Flo's product line away
from generic pesticides to concentrate on environmentally safe
plant growth regulators.
"My professional experience -- both as an ag marketer and as a
grower -- has taught me how to successfully develop and market
new technologies to growers," said Atkins. "Most importantly, I
recognize the importance of educating growers up front and
providing significant follow-up in the commercialization of new
products. Messenger has enormous potential, and I look forward
to applying my experience to help take EDEN to the next stage by
driving sales."
Prior to joining EDEN, Atkins co-founded Palmetto Ag, a South
Carolina retailer and wholesaler of agricultural chemicals and
seeds. Atkins also spent ten years with BASF Corporation in
Research Triangle Park, North Carolina, where he oversaw the
development and marketing of all U.S. commercial plant growth
regulators. While with BASF, Atkins repositioned the company's
Pix(R) plant regulator, leading to a dramatic increase in sales.
Early in his career, Atkins was also a field sales
representative for a national agricultural chemicals company and
an independent row crop farmer.
EDEN Bioscience is a plant technology company focused on
developing, manufacturing and marketing innovative, natural
protein-based products for agriculture. EDEN Bioscience believes
its technology and initial product, Messenger(R), provide
growers with a new tool to improve crop production and plant
protection. Messenger, which received unconditional EPA approval
for full commercial use in April 2002, is based on naturally
occurring proteins called "harpins," which activate natural
plant defense systems to protect against disease and pests, and
simultaneously activate plant growth systems, improving crop
yield and quality. Messenger has been tested in over 1,000 field
trials in many countries and on more than 40 crops including:
citrus, cotton, cucumber, peppers, strawberries, tobacco,
tomatoes, grapes and corn.
(c) 2002 EDEN Bioscience
Corporation. Always read and follow label instructions before
buying or using this product. Messenger(R), EDEN(R), and EDEN
Bioscience(R) are registered trademarks of EDEN Bioscience
Corporation. Messenger is not currently registered for sale or
use in Colorado. In California, Messenger is labeled for disease
management for use on strawberries, grapes, and fruiting
vegetables only.
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