Madison, Georgia
January 14, 2004
Special turfgrass
recipe to be served up at the Super Bowl set for Houston's
Reliant Stadium on February 1
While four NFL
teams prepare to battle it out for the right to play in Super
Bowl XXXVIII, the Super Bowl field is being installed at
Houston's Reliant Stadium. Preparing for its second consecutive
Super Bowl, Pennington
Seed today announced that 100,000 square feet of its
Princess 77 bermudagrass sod will provide the critical field
foundation, which has been tended and overseeded for three
months in the Arizona desert with a special mixture of
Pennington's perennial rye and Kentucky bluegrass seed. Once
fully developed in Houston, the turf is designed to stand up to
the grinding twists, turns, and tackles during one of sport's
biggest championships.
Pennington and West
Coast Turf received rave reviews for the field they helped to
develop for last season's Super Bowl in San Diego, and, as a
result, both have been tapped to deliver a tough, beautiful
field for at least the next four Super Bowl contests. The turf
for Super Bowl XXXVIII has been grown under the careful watch of
Pennington and West Coast Turf experts at West Coast Turf
facilities south of Phoenix.
"Just like the long
pass from a quarterback to receiver, it's all about timing when
you're developing a Super Bowl caliber turf", said George Toma,
who has served as turf consultant for every Super Bowl played.
"While we don't yet know what teams will make the Super Bowl, we
do know we're going to have a Super Bowl XXXVIII field in
Houston that is reliable and durable enough to handle everything
during weeks of stadium preparations and during four quarters of
the toughest championship on earth."
The Super Bowl Turf
Mix
The turf foundation for the Super Bowl XXXVIII field is
Pennington's Princess 77 sod, which is being overseeded with
Pennington's Applaud, Jet, and Penn 1G2 perennial ryegrasses,
together with Pennington's Blue Ridge and Mallard Kentucky
bluegrasses. 100,000 square feet of the Super Bowl turf was sown
in the Arizona desert for several months, then cut, rolled, and
loaded aboard refrigerated trucks bound for Houston's Reliant
Stadium, where it's being installed this week. The Super Bowl
practice fields in Houston have also been overseeded with
Pennington's special Super Bowl blend of perennial ryes and
Kentucky bluegrasses.
"The turfgrass
preparations that have been done by Pennington and West Coast
Turf in the Arizona desert over the last several months will
make all the difference in the world when game day arrives on
February 1," said Ed Mangan, Super Bowl XXXVIII field director.
"The turf density and soil profile that's developed at the sod
farm in Arizona is what will provide the responsiveness that's
absolutely essential for athletes in big time sports.
Pennington's seed varieties deliver the critical characteristics
we must have in Super Bowl XXXVIII."
Commenting on the
upcoming Super Bowl championship, Sonny Pennington, president
and chief executive officer of Pennington Seed said, "Pennington
is extremely proud to be selected for a second consecutive
season to provide the all important field for the Super Bowl.
Our powerful line-up of sports turf products are being used
around the world in a fast growing number of professional and
championship caliber venues. We're confident Pennington turf
will stand up to anything on Super Bowl Sunday."
"Turf preparations
for the Super Bowl XXXVIII field began back in September at West
Coast Turf facilities about an hour south of Phoenix, said
Danielle Marman, marketing director, West Coast Turf. "It takes
time and dedication to deliver Super Bowl caliber turf, which we
will ship out in refrigerated trucks to Houston's Reliant
Stadium by mid January."
Founded in 1945
by Brooks Pennington Sr., Pennington Seed is today owned by
Central Garden & Pet Company. A leading manufacturer and
distributor of lawn, garden, turf care, forage grasses, wild
game and birdseed products, Madison, Georgia-based Pennington is
also the largest packager of grass seed in the world. Central
Garden & Pet recently reported annual revenues of more than $1.1
billion. |