Parma, Idaho
February 1, 2008
Products from Grimmway Farms
and River Point Farms inspire new recipes.
Nunhems USA partnered
this week with Grimmway Farms and River Point Farms to
co-sponsor the “Produce First! American Menus Initiative”, an
event that brings together culinary professionals from around
the nation to explore new ways of making fruits and vegetables
more readily available to consumers. Colored carrots from
Grimmway Farms and onions from River Point Farms, both utilizing
Nunhems’ genetics, will be among the vegetables featured at the
event.
A collaborative effort between the Produce for Better Health
Foundation, The Culinary Institute of America (CIA), and several
leading food industry organizations and companies, Produce
First! provided a unique opportunity for executive chefs and
other experts to learn about industry trends as well as
cooperatively experiment with recipe development.
Representatives from top chain restaurants, volume foodservice
companies, hotels, and supermarkets all attended.
“Produce First! provides a setting where the industry’s best can
experience and become educated on new vegetable possibilities in
a practical, hands-on environment,” said Jennifer Armen-Bolen,
Downstream Marketing Manager for Nunhems. “Just as importantly,
it allows Grimmway Farms and River Point Farms to showcase their
unique and versatile products grown from Nunhems’ seed.”
For Nunhems, a leading global seed supplier, co-sponsoring
Produce First! is a way to support both their customers and
broader industry-wide efforts to encourage healthier eating. It
is also an example how the company works to acquire and share
knowledge across the entire supply chain that can be used to
benefit its customers’ sales and marketing efforts, along with
its own research and development.
“Consumers are increasingly demanding more flavor and more
choice in every meal,” Armen-Bolen said. “But restaurants,
foodservice companies and supermarkets can only deliver that if
Nunhems’ and other seed suppliers work hard to understand the
marketplace and develop innovative products that will keep pace
with consumer demand.”
All of the recipes, including those featuring Grimmway Farms’
colored carrots and River Point Farms’ onions, developed at the
ProduceFirst! event will be available through the Produce First!
American Menus Initiative report. To request a copy of this
report contact the Produce for Better Health Foundation at
302-235-2329.
Nunhems USA, located in Parma, Idaho is the USA headquarters
for Nunhems BV. Nunhems is the global specialist in vegetable
seeds and sharing products, concepts and expertise adding value
to the professional horticultural production industry and supply
chain. Nunhems is a leading supplier of vegetable seed varieties
based on a specialized and personal approach and a proximity to
the main markets with breeding, screening, sales and expert
advice around the globe. With more than 1,200 employees, Nunhems
is present in all major vegetable production areas. |
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