Kentland, Indiana
October 30, 2008
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John
Cassidy |
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Jim
Groepper |
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AgVenture, Inc. (AVI) has
today announced the formal launch of their new Maximum Profit
System, a comprehensive approach to helping growers attain
greater profitability through achieving unprecedented yield.
AgVenture Chief Executive Officer, John Cassidy said, “The
Maximum Profit System is a truly unique strategy developed and
designed by AgVenture, Inc. It is a strategic approach to
greatly improving yield, driving down cost per bushel produced
and ultimately, improving our customers’ overall profitability.”
Jim Groepper, AVI Vice President of Sales and Marketing said,
“Central to the Maximum Profit System is yield – unprecedented
yield. The Maximum Profit System delivers farmers a unique set
of tools that effectively achieve higher yields by bringing
together the best and latest converging technologies including
seed genetics and
traits, accuracy in placement, professional seed personnel
support and the latest information technologies.
Groepper explained that the Maximum Profit System is a several
year commitment by growers involving multiple tools and
strategies to reach new yield levels, drive down cost per bushel
and increase overall profitability. AgVenture’s Regional Seed
Companies (RSCs) guide growers throughout the process with
continued learning through the following:
- AgVenture University
- a series of intensive education programs designed provide
growers with the
best and latest hands-on information and profit strategies
- 300-Bushel Maximum
Profit Guides – strategic management practices to
dramatically increase APH
over the next several years
- Cropography™ -
extensively detailed AgVenture Cropping Plans enhanced by
detailed, georeferenced
data and field history
Groepper noted, “Cropography is a
unique tool developed for AgVenture by John Deere Agri Services.
It greatly enhances our ability to provide advanced data to
growers in developing their Cropping Plans. This distinctive set
of technologies allows us to source weather data, field history,
geo-referenced soil data, etc. It allows us to
maximize the potential of the seed within the grower’s specific
environment and individual management practices.”
John Deere Agri Services Vice President of Marketing and Sales
Ron Leiker said, “The Cropography system for AgVenture is a tool
which provides the producer and the seed consultants with
detailed information about soils and climate. It is designed to
help them understand their production environment in a highly
specific manner, therefore, optimizing results from placing the
right genetics in the right environment.” He added, “Helping
producer customers improve productivity is core to our business.
We’re pleased to work with AgVenture in this endeavor.”
Groepper said, “The Maximum Profit System is both scientific and
practical. Our Regional Seed Companies put
a great deal of detail into developing an extensive cropping
plan for their growers. With the Maximum Profit
System, that plan is as precise as possible on every field.
Through this collaboration with John Deere Agri
Services, Cropography allows us to bring as much information as
possible to the individual grower’s cropping
plan to drive their profitability to new highs.”
Cassidy stated, “By using these tools together under the Maximum
Profit System, our Regional Seed
Companies have the right products and technologies available to
greatly enhance each customer’s profitability
potential. Their dedicated attention to every farm and every
field has driven our overall growth, firmly seating
AgVenture in the top ten seed companies nationwide. Our ability
to engage growers in this philosophy is truly
yielding outstanding results.”
AgVenture, Inc. is the nation’s largest network of
independently owned regional seed companies. Based in Kentland,
Indiana, AgVenture provides this growing network of
independently owned and managed seed business owners with seed
products meeting exacting standards for quality, together with
leading-edge genetics and technology. Since 1983, this unique
marketing approach has allowed each individual company to match
the hybrids it sells to the specific needs of the geographical
area it serves. Combined with professional seed representation
at a local level, AgVenture strives to help every grower realize
more profit from every field. |
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