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Syngenta Crop Protection Canada launches a new website called “The Great Canadian Stand”

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Calgary, Alberta, Canada
February 25, 2009

Syngenta Crop Protection Canada, Inc. announces the launch of a new website called “The Great Canadian Stand™”. The website offers comprehensive information on best practices for crop management, including video commentary from well-known experts, in one user-friendly environment.

The Great Canadian Stand is a Syngenta project that encourages growers and agronomists to ‘take a stand’ on producing better yields while being good stewards of the land. It encourages a ‘total approach’ to crop production, including crop establishment, pest management and harvest, to prevent problems such as resistance and make the land better for present and future generations. The Great Canadian Stand is the cornerstone of the Syngenta commitment to stewardship and sustainable agriculture.

The website follows the 2008 launch of the Great Canadian Stand Interactive Tool – a CD ROM specifically designed as a learning and teaching tool for agronomists.

“Syngenta is committed to helping producers get the most out of the land while employing sustainable agronomic practices,” says Jason Pickering, Agronomic Brand Manager, Syngenta. “We expect the website will become an indispensible tool for producers, retailers and agronomists who wish to learn and share best practices.”

The website is unusual in its depth of information and resources on the topic of crop management. “We saw a need for an accessible, easy-to-use comprehensive source on crop management, to provide producers with all the information they are looking for in one central place,” says Pickering. “We are delighted to offer video commentary from agronomic experts Dr. Hugh Beckie, Dr. Linda Hall, Dr. Gary Martens and Dr. Bruce Murray, as well as access to a vast array of scientific research and best practices.”

For example, the website’s section on best practices for crop establishment includes information on:

o Seed Quality
o Seed Size
o Seed Treatments
o Crop/Variety Selection
o Crop Rotation
o Seedbed Preparation
o Seeding Date
o Seeding Rate
o Seeding Depth
o Row Spacing
o Fertility

The site also contains an extensive pest library with information on diseases, insects and weeds as they pertain to a range of crops, including barley, canola, pulses and wheat. Expert Q&As, downloads and videos provide further resources to this in-depth information source. The site will be updated regularly with topical and timely information throughout the growing season.

To visit the Great Canadian Stand website, go to: www.TheGreatCanadianStand.com

Syngenta is one of the world’s leading companies with more than 24,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.

® The Syngenta logo is a registered trademark of a Syngenta Group Company.
™ The Great Canadian Stand is a trademark of a Syngenta Group Company.

 

 

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