Oxnard, California
March 2, 2000
The 2000 editions of Asgrow Vegetable
Seeds' Snap Bean and Onion Category Management reports are now available for free to produce
handlers and retailers.
Given the vast array of products, growing regions and availability dates,
handlers can have a difficult time selecting the best products, according to
Leo Zanoni, director of produce marketing for Asgrow, a leading developer of
new vegetable and melon varieties. "In response, industry members have
turned to category management to ensure that they can meet the needs of
their customers," he explained.
To help industry members identify varieties and types with the right traits,
the Asgrow's handy 6-page category reports provide an overview of each
category as well as detailed information on product attributes, grading,
handling, storage requirements, PLU codes, and packaging. Favorite Asgrow
varieties are mentioned by name. It also includes a useful availability map
of major production areas in North America.
"By promoting consistent quality across the production and distribution
chain, we will better satisfy the consumer and maintain the growth we've
seen in recent years," Zanoni concluded. "These reports are part of that
effort."
Other reports available from Asgrow cover: field-grown tomatoes,
western-shipper cantaloupes and fresh market cucumbers. For free copies fax
Leo Zanoni at (616)372-7306 or leo.zanoni@svseeds.com.
Asgrow Vegetable Seeds, a Seminis Inc. business, develops and markets over 1000 vegetable variety choices in 108
countries. Worldwide headquarters are based in Saticoy, California.
Company news release
N2559 |
