Bangkok, Thailand
25 February 2021
Chia Tai Company Limited, Thailand’s leading innovative agricultural company, unveiled the new Chia Tai Home Garden seed packaging and opened the garden in front of its headquarters on Sukhumvit 60 Road which is curated as an Urban Garden Space in a bid to draw fresh inspiration for people living in urban communities to plant their own vegetables for cooking at home under “Easy and Unique Planting Concept”. The new seed packaging and the garden have been introduced in “Home Garden Mini Field Day” virtual event.
Chia Tai has always been committed to fulfilling market demands and achieving ultimate customer satisfaction. Therefore, the company developed new Chia Tai Home Garden seed packaging called “Easy Package” which introduces more modern look and feel, as well as providing various specific planting details, techniques, process, and other useful information on the seed packages. Moreover, the package can also be used as a ruler to measure the plant heights. All these features are key highlights of the repackaging initiative. On this occasion, Chia Tai has also created an Urban Garden Space in front of its headquarters to spark sheer inspiration for people who reside in the city and want to create their own home garden in a limited space in order to ensure that planting can be easy and fun for everyone.
Mr. Chaiwut Sompan, Assistant Vice President of Sales, Seed Business of Chia Tai Company Limited, elaborated on the objective of the virtual opening event, “Chia Tai has been developing products and services to satisfy customer and market demands. This time, we have revamped the design of Chia Tai Home Garden seed packages to the latest one named ‘Easy Package’ which gives more modern and attractive look and feel. Plus, we put easy-to-understand plant information on both sides of the package so that customers can grow the plants easily by themselves. In this regard, we also launch the ‘Urban Garden Space’ in front of Chia Tai headquarters in a bid to create inspiration for those who love gardening. People may redecorate the small areas or corners in their home, condominium, or apartment, to be a green zone. By doing this, they will get the fresh, clean and safe food resources. After all, food security can begin with ourselves.”
Ms. Duangporn Jirapipattanachai, General Manager of Home Garden Business, Chia Tai Company Limited, added about the reason behind the redesign of Chia Tai Home Garden seed package, “According to our data analysis from customer’s feedback through online platforms and events, as well as from our distributors, we found that people frequently asked about planting instructions. As we always put customers first, we developed our products in response to our customer needs. So, the new development should answer those questions and be useful for customers and distributors. The new seed package design has comprehensive visual explanation on planting tips to ensure that customers can grow the plants easier by themselves. Essentially, this new seed package design is developed from the real customers’ voice. Furthermore, there are 4 types of Chia Tai Home Garden’s Easy Package divided by seed varieties, including Blue Package for OP seeds; Green Package for OP selected seeds and F1 Hybrid seeds; Pink Package for flower seeds; and Jumbo Package for OP seeds in high quantity.”
Apart from new Chia Tai Home Garden seed package launch, Chia Tai presented the ‘Urban Garden Space’ in front of its headquarters, redecorated from modern homegrown vegetable garden to an inspiring spot to encourage urbanites to grow their vegetables. There are 5 gardening ideas for planting lovers to enjoy and be able to customize the ideas in their own style, including Greenhouse Zone, Trellis Zone, Arbor Zone, Teepee Zone and Leisure Corner.
In the Home Garden Mini Field Day event, Chia Tai also joined with three renowned influencers, including Mae Kwan Sri, a famous influencer from Twitter whose homemade food photos and secret recipes are very popular; Mose from Mom Diary Facebook page, a trendy mother who always shares stories of herself bringing up a young son and who is fond of Japanese-style home decoration; as well as Chef Ploy from MasterChef Thailand Season 1 who has creatively cooked many tasty dishes from different ingredients. They have grown fresh produce by using Chia Tai Home Garden seeds and following the planting instructions on the new seed packages. The produce they harvested were cooked in their own styles, which draw fresh inspiration to others that planting is simple for everyone.
Chia Tai aims to encourage that planting is easy for all so that everyone can have access to quality food resources. By doing this, Chia Tai reinforces its commitment to contribute to the wellbeing enhancement of people across the region on a sustainable basis by providing quality innovative agriculture and services and to ensure food security. For people who are interested in this Home Garden Mini Field Day virtual event, please enjoy our rerun video at www.facebook.com/cthomegarden. Moreover, you can visit and enjoy taking photos at Urban Garden Space in front of Chia Tai Headquarters, Sukhumvit 60, from 25 February 2021 to 31 May 2021, at 9.00 – 17.00 hrs. If you are interested in Chia Tai Home Garden new seed packages, you can simply request more information and purchase them at your nearby agricultural supply stores, modern trade stores, or place order at www.ct-homegarden.com /Line: @homegarden / Facebook: Chia Tai Home Garden www.facebook.com/cthomegarden and www.chiataigroup.com.
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