| CALIFORNIA
DREAMIN'
Despite having the world as their
laboratory, our breeders take particular interest in the highly
specialized California market.
To answer the challenge of uniformity and
yield, they developed Apex, an outstanding yielder, and Artica, the
first HM cauliflower outfitted with Cytoplasmic male sterility, which
eliminates self-pollination.
And to carve out new markets, we
introduced Verdi, the industry's first green hybrid cauliflower.
Apex, a high quality domed cauliflower,
emerged first and quickly became one of the leading varieties. Twelve
years in the making - about normal for a cauliflower variety -- Apex
blends that combination of uniformity, quality, and high yield. |

Stan Forrest, product manager for Harris
Moran, said Apex is a good fit for the unique California market. That's
because as production costs continue to rise, he explained, growers want
in and out of the land very fast.
|
"Yield and seed quality is
important, growers need to maximize boxes per acre. And is important
because they want to minimize the number of passes at harvest. Get in.
Get out. That's the name of the game when growing costs continue to
increase. Apex uniquely fits that bill."
To tailor Apex to California, extensive
Harris Moran trials were planted up and down the Salinas Valley. It was
soon discovered Apex produced a heavy and dense cauliflower, one that
maximizes a grower's carton weight.
Not only that, the trials revealed the
jacket and internal wrap provided excellent protection for its clean and
white curd. |