Initially, Genesis Seeds was established to contribute to stimulating economic growth in Israel while providing the international seed industry with superior quality high value seeds. For the first few years we directed our efforts toward flower seeds. In those days, there was no flower seed industry in Israel.

In 1998 we shifted our focus toward the emerging organic market. The organic movement in Europe was gathering strength with the "Greens." It was part of a political agenda. In America the organic movement was also becoming more active. The backlash against GMOs was raging in Europe and becoming evident in the United States.

At that time, Israel had over 5,000 hectares of certified organic land and several hundred well educated farmers who had organic growing experience. The country has many mico-climates, including several frost free area suitable for year round production. This also allows for year-round testing and research to develop new varieties and quality standards.